Hardest Corporate Communication Interview Preparation Guide

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orporate communication is a set of activities involved in managing and orchestrating all internal and external communications aimed at creating favourable point of view among stakeholders on which company depends. It is messages issued by a corporate organization, body, or institute to its audiences, such as employees, media, channel partners and general public.

★ To flesh out the profile of the "company behind the brand" (corporate branding)
★ To minimize discrepancies between the company's desired identity and brand features
★ To delegate tasks in communication
★ To formulate and execute effective procedures to make decisions on communication matters
★ To mobilize internal and external support for corporate objectives
★ To coordinate with international business firms

Internal communication is used mainly to clarify the connectedness of the company's people and activities.

Internal communication is used primarily to disseminate information about corporate activities.

Internal communication is used to build a shared understanding among employees about corporate goals.

Internal communication is used to improve job satisfaction throughout the company.

Role of public relations specialist, in many ways, is to communicate with general public in ways that serve interests of company. PR therefore consists of numerous specialty areas that convey information about company to public, including sponsor-ships, events, issues management and media relations. When executing these types of activities, PR Specialist must incorporate broader corporate messages to convey company's strategic positioning. This ensures PR activities ultimately convey messages that distinguish company vis-a-vis its competitors and overall marketplace, while also communicating company's value to target audiences.

★ Comply with regulations
★ Create a favorable relationship with key financial audiences
★ Contribute to building and maintaining the company's image and reputation.

The investor relations (IR) function is used by companies which publicly trade shares on a stock exchange. In such companies, the purpose of the IR specialist is to interface with current and potential financial stakeholders-namely retail investors, institutional investors, and financial analysts.

Key role of PR specialist is to make company better known for traits and attributes that build company's perceived distinctiveness and competitiveness with public. In recent years, PR specialists have become increasingly involved in helping companies manage strategic issues - public concerns about their activities that are frequently magnified by special interest groups and NGOs. Role of PR specialist therefore also consists of issues management, namely "set of organizational procedures, routines, personnel, and issues". A strategic issue is one that compels a company to deal with it because there is " a conflict between two or more identifiable groups over procedural or substantive matters relating to distribution of positions or resources".

To build better relationships with the media, organizations must cultivate positive relations with influential members of the media. This task might be handled by employees within the company's media relations department or handled by a public relations firm.

★ Managing print media
★ Managing corporate publications - for the external world
★ Managing content of corporate websites and/or other external touch points

Job Seeker should demonstrate a real ambition that is also backed by a persistence and real enthusiasm to succeed. However, check that this ambition is balanced by a sense of clear-headiness and an innate common sense. Make sure that the candidate is ?grounded? in reality.

Job seeker should demonstrate clear purpose, enthusiasm and commitment to own goals; plans ahead; do they see the company intertwined with their future plans?

Pay attention to the heroes and look for the qualities they admire. Do they possess any of those qualities? Look for historic figures that have demonstrated a clear purpose, enthusiasm and all the other specific qualities that resonant with the position you are offering.

Candidate should knows the importance of co-operating, they seem to try to co-operate with others, and tries their best to keep the relationship with his/hers co-workers and superiors healthy.

Friends,While answering such a type of question. don't feel nervous. See HR people are playing with words , so if somebody wants to play with you play them along.

Do not bother wheather it is right or wrong.

They always say " when your in rome behave like roman"

So simply say 100% agreed on this point.

The candidate's answer should show that they understand why clarification is an important part of communication.

Job seeker should appear to understand the necessity of confidentiality, to have the ability to disclose delicate/sensitive information carefully, and with utmost sensitivity.

Answer should show that they have self-control, have respect for others, are ready to help people, and that they are a team player.

Job seeker should show that they check their work to ensure that he/she delivers good quality product and that they take responsibility for his/her own work.

Details are important as it helps one to understand thing to analyze it come up with a good result. When making a report or working on a specific issue, not only your assistant but you should also know the details of it. This will make you also answerable when any question arouse

Answer should show the job seeker is quality conscious, understands the importance of time management techniques, understands how critical deadlines are, and does not give up when obstacles occur.

Evaluate the answer and try to see if the job seeker is intimidated by authority figures; are they prepared to protest something they do not believe in; are they able to see things from someone else's perspective.

Should be helpful; team player; ready to help people in the team.

Look for an answer that demonstrates real ambition that is also backed, not only by persistence, but by a real enthusiasm to succeed. Try to determine if they have a record of practical achievement.

Things to look for: Does the job seeker seem to have the ability to solve this issue? What steps would they take? Does the thought of a personality conflict intimidate them? Do they seem confrontational or quietly assertive?