Job Follow Up Letter Question:
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What does "customize your job interview follow up letters" mean?

Answer:

When writing your follow up letter, it is important to keep your reader in mind her personality, her level within the organization and her top priorities for the job in question.
You also must customize the tone of your letter for each interviewer. You do not want to send a stiff, formal follow up letter to a 28 year old techie manager. You also do not want to be too casual or familiar if your interviewer was a 60 year old CEO in a three-piece suit. Every follow up letter should begin with a sincere expression of appreciation.

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