Freshers Graduate Question:

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It is an open question that seeks to understand what kind of advertising you like and it is also testing your knowledge of contemporary advertising. The best way to answer is to choose a campaign that is interesting and one that you know a lot about. It would also be helpful if you do genuinely like the campaign as this will allow you to speak passionately about it. Prior to an interview spend time researching campaigns which the company have been involved in recently that you admire, but don't be afraid to praise their competitors work as long as you explain WHY it was successful.