Marketing Manager Interview Preparation Guide
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Marketing Manager related Frequently Asked Questions in various Marketing Manager job Interviews by interviewer. The set of questions here ensures that you offer a perfect answer posed to you. So get preparation for your new job hunting

31 Marketing Manager Questions and Answers:

1 :: What is marketing management?

Marketing management is the organizational discipline which focuses on the practical application of marketing orientation, techniques and methods inside enterprises and organization and on the management of a firm's marketing resources and activities.

2 :: What is marketing manager?

As a marketing manager, it would be your job to plan the best ways of promoting your employer's products, services or brand. If you are organised and love communicating messages and ideas, this could be the job for you. You will need to have the management skills to lead and motivate a team.

3 :: What importance do you attach to market research in your profession as marketing manager?

Market research is considered a key aspect in this role and researching is crucial for a marketing manager. Based on research, the manager decides on strategies, marketing tactics, campaigns, pricing, and promotion policies. Market research allows identifying new product trends, which allows introducing new services or products into the company product line. It also allows following recent developments and competitors.

4 :: What are your qualifications as a marketing manager?

List some key qualifications and add a brief example from your professional career. Marketing managers are excellent at multitasking. They are independent problem solvers and initiative researchers. But they are also superb team players, coordinating their activities with other departments, senior management, customers, market leaders and suppliers.

5 :: How is the marketing manager's role related to product development?

The marketing manager evaluates the financial aspect of development. He adjusts the development with the company's financial goals and means (budget). He also assesses the relevance of the product to the current market. If necessary, the marketing manager suggests changes to product development in order to optimize its success among current customers.

6 :: What is the importance of team work in marketing management?

Teamwork is important as the marketing manager does his research and makes his strategic decisions based on external resources as well as cross company personnel. He brings his team work to perfection resulting in product development, marketing initiatives, promotion and advertising. He must know how to explain, lead and instruct. He must be able to understand the goals and means of the organization in order to adapt his own decisions for optimal effect.

7 :: How do you participate in product development?

Talk about coordinating actions and information with the development department at every stage. Give examples of how your marketing management influences product development and vice versa.

8 :: Do all companies use marketing channels?

Not necessarily all companies use marketing channels.There are some that directly market their products to consumers.

9 :: What role does the marketing channel really play?

☛ Promotes communication
☛ Information provider
☛ Physical distribution
☛ Fosters relationship management

10 :: What is meant by marketing channels?

Once goods are manufactured, they must be transferred from their place of manufacturing (factory) to the end consumer otherwise the goods would remain idle. Marketing channels give movement to such goods and help them in reaching the right consumer at the right time and place.They can also be called the media or vehicle through which goods reach the target market and to the end consumer.