Internet Marketing Interview Preparation Guide Download PDF
Internet Marketing Interview Questions and Answers will Guide us now that Internet marketing, also referred to as i-marketing, web marketing, online marketing, or eMarketing, is the marketing of products or services over the Internet. Learn the basic and advance Internet Marketing concepts or get preparation of Internet Marketing Jobs Interview by our Internet Marketing Interview Questions and Answers Guide.
36 Internet Marketing Questions and Answers:
Table of Contents:
1 :: Which of the following are less successfully marketed online?
1. Travel services.
2. Mainstream products
3. Financial services
4. Computer hardware and software
Answer: Mainstream products
2. Mainstream products
3. Financial services
4. Computer hardware and software
Answer: Mainstream products
2 :: _____________________ has become a standard model for email marketing.
1. Webcasting
2. Netiquette
3. Targeted marketing
4. Permission-based marketing
Answer: Permission-based marketing
2. Netiquette
3. Targeted marketing
4. Permission-based marketing
Answer: Permission-based marketing
3 :: One critical success factor in conducting E-marketing is to create a (n) ______________ website.
1. Corporate
2. Marketing
3. Attractive
4. Customer
Answer: Attractive
2. Marketing
3. Attractive
4. Customer
Answer: Attractive
4 :: _____________________companies have an advantage.
1. Click-and-mortar
2. Click-only
3. Long established brick-and-mortar
4. Dotcom
Answer: Click-and-mortar
2. Click-only
3. Long established brick-and-mortar
4. Dotcom
Answer: Click-and-mortar
5 :: A (n) _________ site provides the hardware and software that enable Internet communication and commerce.
1. Enabler
2. Content
3. Intranet
4. Transaction
Answer: Enabler
2. Content
3. Intranet
4. Transaction
Answer: Enabler
6 :: __________________ are discussion groups located on commercial online services.
1. Chat-lines
2. Buddy lists
3. Forums
4. Newsgroups
Answer: Forums
2. Buddy lists
3. Forums
4. Newsgroups
Answer: Forums
7 :: Which of the following is not an offer of major B2B marketers online?
1. Customer support services
2. Open trading networks
3. Product information
4. Customer purchasing
Answer: Open trading networks
2. Open trading networks
3. Product information
4. Customer purchasing
Answer: Open trading networks
8 :: Online buyers can be said to be:
1. Creators of product information
2. Cyber heads
3. The elite
4. A passive target for marketers
Answer: Creators of product information
2. Cyber heads
3. The elite
4. A passive target for marketers
Answer: Creators of product information
9 :: The Internet does not provide e-marketers with-
1. Access to a broad range of demographic segments
2. Access to global markets
3. Access to mass-markets
4. Access to market places
Answer: Access to mass-markets
2. Access to global markets
3. Access to mass-markets
4. Access to market places
Answer: Access to mass-markets
10 :: Customers being able to buy products and services on the Internet are a result of-
1. E-marketing
2. E-business
3. E-purchasing
4. E-commerce
Answer: E-marketing
2. E-business
3. E-purchasing
4. E-commerce
Answer: E-marketing
11 :: The New Digital Age means that:
1. IT should play the lead role in shaping new company strategy.
2. The models of marketing strategy remain the same, but marketing practice that changes.
3. Very new models for marketing strategy and practice have to replace the old ones.
4. Companies still need to retain most of the skills and practices that have worked in the past as well as adopt new ones.
Answer: Companies still need to retain most of the skills and practices that have worked in the past as well as adopt new ones.
2. The models of marketing strategy remain the same, but marketing practice that changes.
3. Very new models for marketing strategy and practice have to replace the old ones.
4. Companies still need to retain most of the skills and practices that have worked in the past as well as adopt new ones.
Answer: Companies still need to retain most of the skills and practices that have worked in the past as well as adopt new ones.
12 :: Jeans customers taking their own measurements and adding specific features they may want on their jeans is an example of-
1. Customization
2. Individualism
3. Personalization
4. Customerisation
Answer: Customerisation
2. Individualism
3. Personalization
4. Customerisation
Answer: Customerisation
13 :: _________________ refers to the degree to which a site is linked to other sites.
1. Commerce
2. Communication
3. Community
4. Connection
Answer: Connection
2. Communication
3. Community
4. Connection
Answer: Connection
14 :: Which of the following have forward-thinking companies begun to use to promote their products and services?
1. B2C
2. C2B
3. MMA
4. SMS
Answer: SMS
2. C2B
3. MMA
4. SMS
Answer: SMS
15 :: The Internet has:
1. Empowered consumers and businesses alike
2. Empowered intermediaries only
3. Empowered businesses only
4. Empowered consumers only
Answer: Empowered consumers and businesses alike
2. Empowered intermediaries only
3. Empowered businesses only
4. Empowered consumers only
Answer: Empowered consumers and businesses alike
16 :: Which of the following is not relevant to marketing via the Internet?
1. Viral marketing
2. Click-and-mortar marketing
3. Mobile marketing
4. Brick-and-mortar marketing
Answer: Brick-and-mortar marketing
2. Click-and-mortar marketing
3. Mobile marketing
4. Brick-and-mortar marketing
Answer: Brick-and-mortar marketing
17 :: A financial company which sends via the Internet up-to-date financial news, market data and real-time stock quotes to subscribers for a fee is involved in:
1. Webcasting
2. Customization
3. Virtual marketing
4. Customerisation
Answer: Webcasting
2. Customization
3. Virtual marketing
4. Customerisation
Answer: Webcasting
18 :: One source of e-commerce revenue is ____________ income, which comes about when online companies charge for special market information or intelligence.
1. Alliance
2. Market research and information fees
3. Referral
4. Membership and subscription
Answer: Market research and information fees
2. Market research and information fees
3. Referral
4. Membership and subscription
Answer: Market research and information fees
19 :: Which of the following is not one of the reasons that dot-com companies failed?
1. Some companies found they lacked well-designed distribution systems.
2. Many companies overestimated the size of the market.
3. Many relied too heavily on hype instead of developing sound marketing strategies.
4. Some rushed into the market without proper research or planning.
Answer: Many companies overestimated the size of the market.
2. Many companies overestimated the size of the market.
3. Many relied too heavily on hype instead of developing sound marketing strategies.
4. Some rushed into the market without proper research or planning.
Answer: Many companies overestimated the size of the market.
20 :: One source of e-commerce income is ____________ income, which comes about when online companies invite business partners to share costs in setting up a website and offering them free advertising on the site.
1. Referral
2. Alliance
3. Sponsorship
4. Advertising
Answer: Alliance
2. Alliance
3. Sponsorship
4. Advertising
Answer: Alliance
21 :: Which of the following strategies is not suited to the Old Economy than to the new one?
1. Customization
2. Brick-and-mortar retailing
3. Mass marketing
4. Media advertising
Answer: Customization
2. Brick-and-mortar retailing
3. Mass marketing
4. Media advertising
Answer: Customization
22 :: Which of the following is not one of the benefits of e-commerce to buyers over store shopping?
1. E-commerce provides greater convenience.
2. E-commerce provides greater access and selection.
3. E-commerce provides greater privacy.
4. E-commerce provides greater customer service.
Answer: E-commerce provides greater customer service.
2. E-commerce provides greater access and selection.
3. E-commerce provides greater privacy.
4. E-commerce provides greater customer service.
Answer: E-commerce provides greater customer service.
23 :: The Old Economy revolved around manufacturing companies that mainly focused on standardizing their production, products and business processes, whereas the New Economy revolves around ________ businesses.
1. Operations management
2. Disintermediation
3. Environmentalism
4. Information
Answer: Information
2. Disintermediation
3. Environmentalism
4. Information
Answer: Information
24 :: Which of the following is not one of the forces that underlie the new digital age?
1. Customerisation and customization
2. Environmentalism and globalism
3. The Internet explosion
4. Digitalization and connectivity
Answer: Environmentalism and globalism
2. Environmentalism and globalism
3. The Internet explosion
4. Digitalization and connectivity
Answer: Environmentalism and globalism
25 :: Websites upon which members can congregate online and exchange views on issues of common interest are known as ______________.
1. Virtual communities
2. E marketing
3. Web casts
4. Web communities
Answer: Web communities
2. E marketing
3. Web casts
4. Web communities
Answer: Web communities