Marketing-Competitive Strategy Interview Questions And Answers

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Strengthen your Marketing-Competitive Strategy interview skills with our collection of 9 important questions. These questions will test your expertise and readiness for any Marketing-Competitive Strategy interview scenario. Ideal for candidates of all levels, this collection is a must-have for your study plan. Secure the free PDF to access all 9 questions and guarantee your preparation for your Marketing-Competitive Strategy interview. This guide is crucial for enhancing your readiness and self-assurance.

9 Marketing-Competitive Strategy Questions and Answers:

Marketing-Competitive Strategy Job Interview Questions Table of Contents:

Marketing-Competitive Strategy Job Interview Questions and Answers

1 :: West Coast Fish have no formal organization for marketing. Where this would be stated in its marketing plan?

1. Financial controls
2. SWOT Analysis
3. Marketing strategy
4. Executive summary

Answer: SWOT Analysis

2 :: What is the statement of the organization s purpose?

1. Mission statement
2. Organizational intent
3. Organizational perspective

Answer: Mission statement

3 :: Introducing new products to existing markets is an example of which of the following

1. Concentric diversification
2. Horizontal diversification
3. Conglomerate diversification
4. Vertical diversification

Answer: Horizontal diversification

4 :: The ACME Company sets its marketing budget by estimating the market leader s marketing spends. This approach to setting a budget is called:

1. Percent of sales method
2. Marginal approach
3. Comparative parity method
4. Objective and task method

Answer: Comparative parity method

5 :: To develop its market segments, West Coast Fish planned sales visits to the top 25 hotels and restaurants in Ireland. Where would this appear in marketing plan?

1. Critical issues
2. Marketing strategies
3. Action plans
4. Executive summary
5. Objectives

Answer: Action plans

6 :: Marketing planning occurs at which of the following company levels

1. The product level
2. The market level
3. The business-unit level
4. All of the above

Answer: All of the above

7 :: What is difference between strategy and tactics?

1. Strategy reflects medium term objectives.
2. Strategy is about major issues: tactics is about minor issues.
3. Strategy is about overall direction: tactics is about ways of getting there.
4. Strategy is formal, tactics are informal

Answer: Strategy is about overall direction: tactics is about ways of getting there

8 :: Which of the following is not financial objective?

1. Customer loyalty
2. Sales
3. Economic value added
4. Market share

Answer: Customer loyalty

9 :: What is marketing audit?

1. An examination of the costs and expenditures involved in marketing
2. A check on the cost-effectiveness of the firm marketing expenditure
3. A 'snapshot' of the firm's current marketing activities
4. The introduction of a new costing mechanism

Answer: A 'snapshot' of the firm current marketing activities