Marketing Executive Interview Preparation Guide Download PDF
Marketing Executive based Frequently Asked Questions in various Marketing Executive job Interviews by interviewer. The set of questions here ensures that you offer a perfect answer posed to you. So get preparation for your new job hunting
55 Marketing Executive Questions and Answers:
Table of Contents: ________________ is quoted as saying that, "everyone lives by selling something." The total number of items that the company carries within its product lines refers to the ___________ of the product mix. A (n) __________________ are computerized collections of information obtained from data sources within the company. It is a fact that there are 24 million left-handed people in the United States, however, most marketers do not attempt to appeal to or design products for this group because there is little in the way of census data about this group. Therefore, this group fails in one of the requirements for effective segmentation. Which of the following is most likely to apply in this case? Many U.S. firms have sought relief from foreign competition by demanding protectionism policies by the U.S. government. A better way for companies to compete is to expand into foreign markets and: ______________ is a principle of enlightened marketing that requires that a company seek real product and marketing improvements. In terms of special product life cycles, a _____________ is a basic and distinctive mode of expression. _____________ is the general term for a buying and selling process that is supported by electronic means. ________________ are ads that appear while subscribers are surfing online services or Web sites, including banners, pop-up windows, "tickers," and "roadblocks" ______________ consists of dividing a market into distinct groups of buyers; on the basis of needs, characteristics, or behavior, which might require separate products or marketing mixes. When a company enters a new product category for which its current brand names are not appropriate, it will likely follow which of the following brand strategies? Yahoo, Info seeks, and Excite are all called: Wal-Mart owned Sams club is an example of a retail form called a(n): Successful ________________ depends on how well a company blends its people, organizational structure, decision and reward systems, and company culture into a cohesive program that supports its strategies. The type of sales presentation approach that requires good listening and problem-solving skills is the: Anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need is called a(n): The use of price points for reference to different levels of quality for a company is related products are typical, of which product-mix pricing strategy: Successful service companies focus their attention on both their customers and their employees. They understand ___________________, which links service firm profits with employee and customer satisfaction. If a companys objective were to reach masses of buyers that were geographically dispersed at a low cost per exposure, the company would likely choose which of the following promotion forms. Using a successful brand name to introduce additional items in a given product category under the same brand name (such as new flavors, forms, colors, added ingredients, or package sizes) is called a(n): The typical method of retail operation used by supermarkets and catalog showrooms is called: The orange juice manufacturers know that orange juice is most often consumed in the mornings. However, they would like to change this and make the drink acceptable during other times during the day. Which form of segmentation would they need to work with and establish strategy reflective of their desires? ______________ includes practices such as overstating the products features or performance, luring the customer to the store for a bargain that is out of stock, or running rigged contests. More and more salespeople are being evaluated and compensated based on different measures than in the past. All of the following are illustrations of those measures except: ____________ have contractual authority to sell a manufacturers entire output. Marketing Executive Interview Questions and Answers * b) Robert Louis Stevenson
* c) Continuously improve their products at home
* a) Innovative marketing
* d) Marketing implementation
* c) Need-satisfaction approach
* d) Product line pricing
* b) service-profit chains
* a) Self-service retailing
* c) Occasion segmentation
* b) Competitive predatory pricing performance
