Latest Marketing Executive Interview Preparation Guide Download PDF
Marketing Executive based Frequently Asked Questions in various Marketing Executive job Interviews by interviewer. The set of questions here ensures that you offer a perfect answer posed to you. So get preparation for your new job hunting
55 Marketing Executive Questions and Answers:
Table of Contents:
![Latest Marketing Executive Job Interview Questions and Answers](https://globalguideline.com/public/images/interview/10.png)
1 :: ________________ is quoted as saying that, "everyone lives by selling something."
* a) Bill Gates
* b) Robert Louis Stevenson
* c) Arthur Miller
* d) Henry Ford
* b) Robert Louis Stevenson
5 :: Many U.S. firms have sought relief from foreign competition by demanding protectionism policies by the U.S. government. A better way for companies to compete is to expand into foreign markets and:
* a) Lower prices
* b) Increase promotion both at home and abroad
* c) Continuously improve their products at home
* d) Join into cartels at home
* c) Continuously improve their products at home
8 :: _____________ is the general term for a buying and selling process that is supported by electronic means.
* a) Internet commerce
* b) Web commerce
* c) Computer commerce
* d) Electronic commerce
* d) Electronic commerce
12 :: Yahoo, Info seeks, and Excite are all called:
* a) Browsers
* b) Web casters
* c) Search engines
* d) Software
* c) Search engines
13 :: Wal-Mart owned Sams club is an example of a retail form called a(n):
* a) Factory outlet
* b) Super specialty store
* c) Seconds store
* d) Warehouse club
* d) Warehouse club
15 :: The type of sales presentation approach that requires good listening and problem-solving skills is the:
* a) Canned approach
* b) Formula approach
* c) Need-satisfaction approach
* d) Critical-thinking approach
* c) Need-satisfaction approach
21 :: The typical method of retail operation used by supermarkets and catalog showrooms is called:
* a) Self-service retailing
* b) Limited-service retailing
* c) Full-service retailing
* d) Service-merchandiser
* a) Self-service retailing
24 :: More and more salespeople are being evaluated and compensated based on different measures than in the past. All of the following are illustrations of those measures except:
* a) Long-term customer satisfaction
* b) Competitive predatory pricing performance
* c) Full customer service
* d) Retention rates
* b) Competitive predatory pricing performance
25 :: ____________ have contractual authority to sell a manufacturers entire output.
* a) Selling agents
* b) Rack jobbers
* c) Manufacturer's agents
* d) Purchasing agents
* a) Selling agents
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