Marketing Executive Question:

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The biggest or greatest amount of involvement in a foreign market comes through which of the following:
a) Exporting
b) Joint venturing
c) Licensing
d) Direct investment

Marketing Executive Interview Question
Marketing Executive Interview Question

Answer:

d) Direct investment

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Company that overlooks new and better ways to do things will eventually lose customers to another company that has found a better way of serving customer needs is a major tenet of which of the below:
* a) Innovative marketing
* b) Consumer-oriented marketing
* c) Value marketing
* d) Sense-of-mission marketing		A ______________ is a good offered either free or at low cost as an incentive to buy a product.
* a) Patronage reward
* b) Spiff
* c) Price pack
* d) Premium