Online Advertising Interview Preparation Guide
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Online Advertising related Frequently Asked Questions by expert members with job experience as Online Advertising. These questions and answers will help you strengthen your technical skills, prepare for the new job interview and quickly revise your concepts

70 Online Advertising Questions and Answers:

1 :: What is inbound Marketing?

Inbound marketing refers to invoke audience response and attract traffic/ leads to increase the inbound traffic volume (hence the name), through various promotional activities like social media marketing, content marketing using e-newsletter/ webinars/ e-books and SEO etc. This helps the audience to learn about a company, its product and services offerings and eventually to establish a connect.

2 :: What is Responsive Web Design (RWD)?

A website design that adjusts its layout as per the view-port size and the orientation of the device. The content presented on big screens and small screens are the same but with a different layout to provide an optimal experience on that particular screen size on which the website is being viewed.

3 :: Do you know what is Google AdWords Remarketing?

Google AdWords Remarketing is a targeted marketing strategy which helps marketers to reach people who previously visited their website but didn’t make a purchase. This type of marketing helps in targeting right people with the right ad, at the right time.

4 :: Explain me how will you rate yourself on the scale of 1 to 10, based on your Digital Marketing knowledge?

Neither underestimate yourself nor overestimate.

By asking this question, the interviewer wants to know if you know your strengths and weaknesses. Analyze what all skills and knowledge you have and how much more is to be learned.

5 :: Please explain what Is Advertising?

Advertising is defined as a paid form of communication that reaches the target audience through mass media to provide product/service and brand related information.

6 :: Tell me how Would You Choose The Best Media To Promote Your Advertisement?

It depends on the following factors:

☛ Reach
☛ Geographical spread
☛ Nature of target audience/clusters
☛ Previous successful track records
☛ Low budget; high returns etc.

7 :: Can you state The Difference Between Advertisement And Publicity?

☛ Advertisement is paid whereas publicity is not paid.
☛ Ads create short-term push whereas publicity is more long-lived effecting the brand image.
☛ Normally publicity is a one-way (irreversible) process.

8 :: Tell us what Is The Difference Between Marketing And Advertising?

Advertising is paid, public, non-personal announcement of a persuasive message by an identified sponsor the non-personal presentation or promotion by a firm of its products to its existing and potential customers.
Marketing: The systematic planning, implementation and control of a mix of business activities intended to bring together buyers and sellers for the mutually advantageous exchange or transfer of products.

9 :: Tell us how Does One Come Up With Professionally Made Marketing Materials?

Have a clear vision of your target market and carefully assess the products you are offering. The advertising materials have to communicate effectively who you are and what you offer.

10 :: Please explain what Is A Press Release?

Press release also known as a news release is a written or recorded communication for news media for announcing something claimed as having news value.