Online Advertising Question: Download Questions PDF
Can you state The Difference Between Advertisement And Publicity?
Answer:
☛ Advertisement is paid whereas publicity is not paid.
☛ Ads create short-term push whereas publicity is more long-lived effecting the brand image.
☛ Normally publicity is a one-way (irreversible) process.
☛ Ads create short-term push whereas publicity is more long-lived effecting the brand image.
☛ Normally publicity is a one-way (irreversible) process.
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