Marketing Interview Questions & Answers Download PDF
Elevate your Marketing interview readiness with our detailed compilation of 173 questions. Each question is designed to test and expand your Marketing expertise. Suitable for all experience levels, these questions will help you prepare thoroughly. Download the free PDF now to get all 173 questions and ensure you're well-prepared for your Marketing interview. This resource is perfect for in-depth preparation and boosting your confidence.
173 Marketing Questions and Answers:
Marketing Job Interview Questions Table of Contents:
1 :: A market with which of the following characteristics would generally be less competitive?
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2 :: Price reductions promotion cutbacks and competitors dropout characterize which stage of life cycle?
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3 :: ___________ is any group that has an actual or potential interest in or impact on an organization's ability to achieve its objectives.?
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4 :: The type of sales presentation approach that requires good listening and problem solving skills is the?
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5 :: Promtion of up related to?
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6 :: What is green marketing?
Producing and marketing eco- friendly products.
7 :: The most important demographic trend in the world marketplace is?
a. the explosive growth of the world population.
b. the racial mixture of the world population.
c. the death rate of the population of africa.
d. the diversity of population of the middle east.
e. none
b. the racial mixture of the world population.
c. the death rate of the population of africa.
d. the diversity of population of the middle east.
e. none
8 :: Opportunity cost is?
That which we forgo, or give up, when we make a choice or a decision
10 :: A child in the united states is normally exposed to all of following values except:
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11 :: Pricing to cover variable costs and some fixed costs, as in the case of some automobile distributorships that sell below total costs, is typical of which of the following pricing objectives?
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12 :: Marketers are sometimes accused of deceptive practices that lead consumers to believe they will get more value than they actually do. ______________ includes practices such as falsely advertising "factory" or "wholesale" prices or a large price reduction from a phony high retail price.
* a) Deceptive promotion
* b) Deceptive packaging
* c) Deceptive pricing
* d) Deceptive cost structure
Answer c
* b) Deceptive packaging
* c) Deceptive pricing
* d) Deceptive cost structure
Answer c
13 :: The study of human populations in terms of size, density, location, age, gender, race, occupation, and other statistics is called:
* a) Geothermy
* b) Demography
* c) Ethnography
* d) Hemos-popography
Answer b
* b) Demography
* c) Ethnography
* d) Hemos-popography
Answer b
14 :: When companies make marketing decisions by considering consumers wants and the long-run interests of the company, consumer, and the general population, they are practicing which of the following principles
* a) Innovative marketing
* b) Consumer-oriented marketing
* c) Value marketing
* d) Societal marketing
Answer d
* b) Consumer-oriented marketing
* c) Value marketing
* d) Societal marketing
Answer d
15 :: One of the most promising developments in multivariable segmentation is called _________________ where a host of demographic and socioeconomic factors is used
* a) Terragraphic segmentation
* b) Fermagraphic segmentation
* c) Geothermy segmentation
* d) Geodemographic segmentation
Answer c
* b) Fermagraphic segmentation
* c) Geothermy segmentation
* d) Geodemographic segmentation
Answer c
16 :: The advantages of audience selectivity, no ad competition, and personalization apply to which type of media
* a) Newspapers
* b) Television
* c) Direct Mail
* d) Radio
Answer c
* b) Television
* c) Direct Mail
* d) Radio
Answer c
17 :: Regulations that arise to ensure that firms take responsibility for the social costs of their products or production processes stem from which reason for government legislation of business
* a) To protect companies from each other
* b) To protect consumers from unfair business practices
* c) To protect the interests of society
* d) To protect businesses from unfair consumer demands
Answer a
* b) To protect consumers from unfair business practices
* c) To protect the interests of society
* d) To protect businesses from unfair consumer demands
Answer a
18 :: One of the most common problems with using internal database information is that:
* a) Since it was probably collected for some other purpose, it may be incomplete or wrong.
* b) It is usually expensive to retrieve.
* c) Top executives are usually unwilling to relinquish data; therefore, the data has limits.
* d) The data is usually unsecured and, therefore, suspect as to reliability.
Answer d
* b) It is usually expensive to retrieve.
* c) Top executives are usually unwilling to relinquish data; therefore, the data has limits.
* d) The data is usually unsecured and, therefore, suspect as to reliability.
Answer d
19 :: The first modern environmental movement in the United States began in the:
* a) 1940s
* b) 1950s
* c) 1960s and 1970s
* d) mid-1980s
Answer c
* b) 1950s
* c) 1960s and 1970s
* d) mid-1980s
Answer c
20 :: Today, advertising captures about ____ percent of total promotion spending.
* a) 15
* b) 23
* c) 29
* d) 33
Answer b
* b) 23
* c) 29
* d) 33
Answer b
21 :: All of the following are thought to be sources of new product ideas except:
* a) Internal sources
* b) Customers
* c) Competitors
* d) The local library
Answer d
* b) Customers
* c) Competitors
* d) The local library
Answer d
22 :: Costs that do not vary with production or sales levels are called:
* a) Fixed costs
* b) Variable costs
* c) Standard costs
* d) Independent costs
Answer a
* b) Variable costs
* c) Standard costs
* d) Independent costs
Answer a
23 :: In 1985, the Coca-Cola Company made a classic marketing blunder with its deletion of its popular Coca-Cola product and introduction of what it called New Coke. Analysts now believe that most of the company s problems resulted from poor marketing research. As the public demanded their "old Coke" back, the company relented and reintroduced Coca-Cola Classic (which has regained and surpassed its former position) while New Coke owns only 0.1 percent of the market. Which of the following marketing research mistakes did Coca-Cola make?
* a) They did not investigate pricing correctly and priced the product too high.
* b) They did not investigate dealer reaction and had inadequate distribution.
* c) They defined their marketing research problem too narrowly.
* d) They failed to account for the Pepsi Challenge taste test in their marketing efforts.
Answer c
* b) They did not investigate dealer reaction and had inadequate distribution.
* c) They defined their marketing research problem too narrowly.
* d) They failed to account for the Pepsi Challenge taste test in their marketing efforts.
Answer c
24 :: The last stage in the selling process is the ________________ stage.
* a) Approach
* b) Handling objections
* c) Closing
* d) Follow-up
Answer d
* b) Handling objections
* c) Closing
* d) Follow-up
Answer d
25 :: Each salesperson is assigned to an exclusive area in which to sell the company s full line of products or services in which type of sales force structure
* a) Territorial sales force.
* b) Product sales force.
* c) Customer sales force.
* d) Hybrid sales force.
Answer a
* b) Product sales force.
* c) Customer sales force.
* d) Hybrid sales force.
Answer a
