Marketing Question:

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All of the following would be ways to segment within the category of psychographic segmentation except:

Marketing Interview Question
Marketing Interview Question

Answer:

* a) Social class
* b) Occupation
* c) Lifestyle
* d) Personality

Answer b

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__________________ are products bought by individuals and organizations for further processing or for use in conducting a business.The __________________ is a person within a reference group who, because of special skills, knowledge, personality, or other characteristics, exerts influence on others.