Marketing Question:

In determining sales force size, when a company groups accounts into different size classes and then determines the number of salespeople needed to call on them the desired number of times, it is called the:

Marketing Interview Question
Marketing Interview Question

Answer:

* a) Key-size approach
* b) Work-load approach
* c) Product-need approach
* d) Call-service approach

Answer b


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Pricing to cover variable costs and some fixed costs, as in the case of some automobile distributorships that sell below total costs, is typical of which of the following pricing objectives?__________________ are products bought by individuals and organizations for further processing or for use in conducting a business.