Digital Marketing Executive Interview Questions And Answers

Use tools like the Conversion Measurement tool on Facebook and Optimized CPM. Your website will also often have analytics used to measure social media ROI. Lastly, some of the platforms themselves such as LinkedIn have their own analytics. The fundamental measures are the same as in other areas of marketing: clicks, likes, shares, purchases, change in attitude, etc.

Social media is a great tool for customer service since you can converse with customers directly, use analytics to see how they're responding to content, and find influencers to chat with and bring over to your network. Some of these influencers might even be customers. Most social media employers stress the power conversation so have examples of how you've reached out to customers. Social media is also a good indicator of overall company vitality and analytics.

Talk about coordinating actions and information with the development department at every stage. Give examples of how your marketing management influences product development and vice versa.

Market research is considered a key aspect in this role and researching is crucial for a marketing manager. Based on research, the manager decides on strategies, marketing tactics, campaigns, pricing, and promotion policies. Market research allows identifying new product trends, which allows introducing new services or products into the company product line. It also allows following recent developments and competitors.

SEO is a desireable skill for social media marketers and marketers in general since companies always want their content to rank as high as possible on a Google search. Explain how social media helps make this happen by boosting Key Performance Indicators (KPIs…you should know what these are!), making content more share-worthy and perhaps even viral, stressing keywords, and by simply increasing the amount of content attached to a brand. Talk about how you always factor SEO into any social media strategy and detail exactly how you did it in the past.

When you answer this question, spend the most time talking about the platform you're most skilled with and explain why this is the case. However, you should mention all the major platforms and details their strengths. Talk about how Twitter is best for conversations, Facebook is great for advertising, LinkedIn is best for recruiting and sharing career-related articles, and how Google+ is an underrated tool that is actually valuable for creating a social media community.

This is another question where there is no right answer. Be prepared to explain why you picked your sites though. If you don't follow any blogs, try browsing a few so you'll at least be prepared for this question.

Teamwork is important as the marketing manager does his research and makes his strategic decisions based on external resources as well as cross company personnel. He brings his team work to perfection resulting in product development, marketing initiatives, promotion, and advertising. He must know how to explain, lead, and instruct. He must be able to understand the goals and means of the organization in order to adapt his own decisions for optimal effect.
For example, marketing strategies may influence product shape and color and vice versa.

Social media employers often stress conversation, storytelling, and engagement. Give examples of how you have conversed with clients and consumers, created interesting stories, and increased measures of engagement such as clicks, likes, reach, etc. Any campaign you mention should have these three elements at the very least. Be sure to save dashboards and results from your campaigns so you can show them off later!

► How would you describe the company's culture and leadership philosophy?
► Can you please show me some examples of projects that I'd be working on?
► What is the single largest problem facing your staff, and would I be in a position to help you solve this problem?
► What specific qualities and skills are you looking for in the job candidate?
► Is this a new position, or did someone leave? If someone left, why did they leave or what did they go on to do?
► What is the typical career trajectory for a person in this position?
► What would you say are the three most important skills needed to excel in this position?
► Who would be my manager, and will I have the opportunity to meet him or her?
► Why do you like working here?

► Describe the most difficult scheduling problem you have faced at work.
► Do you prefer to work in a small, medium or large company?
► How long do you expect to remain employed with us?
► How would you decide on your online marketing objectives?
► Tell me about how you worked effectively under pressure.
► Give me an example when you felt you were able to motivate a group.

► How important is it for you to have a career in marketing or business?
► Did you have a strategic plan?
► What would you say are your strong points?
► Example of a time you have placed yourself in a leadership position.
► When given an important assignment, how do you approach it?
► Have you ever had difficulty working with a manager?

► Can you explain what content marketing is?
► What blogs do you read?
► Why and how would someone share your content or talk about your company?
► Explain the link between content marketing and SEO
► Explain the link between content marketing and your social media strategy
► Can you explain the steps you would take to build a content strategy for our business
► Can you talk to me about a content strategy that you have implemented? Was it successful?
► How important is video content?

These are the questions you should be ready to ask (or be asked) depending on whether you are the interviewee or interviewer.

► How long you have been working online?
► What companies you have worked with?
► What are some of the highlights of your career?
► Which social network you are most active on?
► What is your plan for growing our business using digital marketing?
► Are you are team worker or work better independently?
► What are your thoughts about content marketing?
► Do you think SEO is a part of digital marketing?
► What tools do you use to create, manage and measure digital campaigns?
► Do you blog?
► Given a chance what will be your digital marketing plan for our brand - immediately after you join.
► Which traffic is better - paid or organic?
► Is it OK if we focus only on organic traffic, and do not invest in paid media?
► If we go for paid media - where should be invest our money.
► How much money do we need for an ideal digital marketing plan in a year?
► What do you see as your goals during first 6 months of working with our company?
► Any questions you want to ask?

► What does a typical day or week look like for the person in this position?
► How do you see this position contributing to the success of the organization?
► What do you think distinguishes this company from its competitors, both from a public and employee perspective?
► Does the company offer continued education and professional training?
► How can I best contribute to the department?
► What particular achievements would equate to success at this job? What would success look like?
► Are you most interested in a candidate who works independently, on a team, cross-functionally, or through a combination of them all? Can you give me an example?
► What is your ideal communication style with your staff? Do you meet regularly with your team, rely heavily on e-mail, use status reports or work primarily through other means?
► Do you have any concerns about me or about my qualifications that may prevent you from selecting me for the job?
► What is the next step? When do you think you will be making a decision?

► Have you ever dealt with company policy you weren't in agreement with?
► Describe a situation when you had to convince others.
► What type of salary are you looking for?
► What can you contribute to our digital marketing team?
► When was the last time you were in a crises?
► Share an example of how you were able to motivate employees or co-workers.

► Can you explain what PPC stands for?
► Do you have experience directly managing a Google Adwords campaign?
► How do you improve quality score?
► What does CPC means?
► With CPC ads, how can a lower click through rate lead to a higher ROI (Return on Investment)?
► Is it good, bad or indifferent to pay for ads on terms that you already rank on for natural search?
► How do you measure ROI?
► What's your methodology in creating ad copies

► What web analyzing packages are you familiar with?
► Why it is important to monitor your website traffic (or the lack of it)?
► How do you assess engagement/the value of a visitor to the business?
► What is 'Bounce Rate'?
► Explain the difference between a page view, visit, visitor and unique visitor?
► What does Google Webmaster Tools do?
► Explain what a conversion rate is.

► What have you done to contribute toward a teamwork environment?
► What do you consider your most significant strength as a digital marketing professional?
► What kinds of situations do you find most stressful?
► What is more important to you: the money or the work?
► Describe a time you were faced with stress that tested your coping skills.
► How would you define success for someone in your chosen career?

► Tell me about your work experience? How has it prepared you for a career in (field)?
► When was the last time you were in a crises?
► Give an example of risk that you had to take. Why did you decide to take the risk?
► How do you react to instruction and criticism?
► Why did you leave your last job.
► How do you react if you find that someone you work with does not like you?

Be prepared for that last question - anywhere. Provide several reasons including skills, experience and interest. Demonstrate how you can contribute to the company's goals.

► Tell me what you know about SEO
► What is the difference between 'On Page' and 'Off Page' optimization?
► What is the difference between 'White Hat SEO' and 'Black Hat SEO'?
► Tell me about the latest Google algorithm changes.
► What SEO tools do you use?
► What tool(s) do you use to track your rankings?
► What is page rank or PR?
► What is a 'Backlink'?

► How would you explain the difference between online and offline marketing?
► How do you foresee the future of online marketing?
► What does it mean to have a responsive website?
► Have you looked at our company website, can you suggest how you would improve it?
► What is the most effective way to increase traffic to your website?
► Explain how you would carry out keyword research? Which keyword research tools would you use?
► What website CMS platforms have you administered in the past (Wordpress, Drupal, Joomla?)

► What are common risks at (Company)? And how to face?
► How did you prepare for this work?
► How do you cope without motivation?
► How do you maintain a positive discussion?
► How did you react when faced with constant time pressure?
► What are your expectations regarding promotions and salary increases?

► What is the purpose of social media?
► Give an example of when you have had to write a social media strategy explain how you approached this task
► What are the differences between writing for traditional web channels and writing for social media?
► Why do you think we should use social media?
► In what ways do we need to be careful when using these tools?
► How do you measure social ROI?
► What is your experience managing multiple social media accounts?
► What social media tools have you experience with?
► Which social media brand strategy has inspired you lately?
► What is your policy on moderating comments?
► How does social media affect SEO and your online profile?
► Can you tell us about some of the challenges you have faced when introducing social media in your previous job, and how you overcame them?

As you answer questions about your accomplishments with other companies, be specific. Simply stating, "I ran several online marketing campaigns" does not adequately show what you can do for the company. Better answers should resemble, "I started a social media campaign that utilized targeted advertising systems to market the company's services to youth in North America." You will also need to elaborate. Use numbers that support the campaign, such as "Within three financial quarters, sales increased by 427% and brand recognition vastly improved by 10% within the target demographic."