Digital Marketing Executive Question:

► What is the purpose of social media?
► Give an example of when you have had to write a social media strategy explain how you approached this task
► What are the differences between writing for traditional web channels and writing for social media?
► Why do you think we should use social media?
► In what ways do we need to be careful when using these tools?
► How do you measure social ROI?
► What is your experience managing multiple social media accounts?
► What social media tools have you experience with?
► Which social media brand strategy has inspired you lately?
► What is your policy on moderating comments?
► How does social media affect SEO and your online profile?
► Can you tell us about some of the challenges you have faced when introducing social media in your previous job, and how you overcame them?