Marketing Question:

The __________________ is a person within a reference group who, because of special skills, knowledge, personality, or other characteristics, exerts influence on others.

Marketing Interview Question
Marketing Interview Question

Answer:

* a) Facilitator
* b) Referent actor
* c) Opinion leader
* d) Social role player

Answer c


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All of the following would be ways to segment within the category of psychographic segmentation except:_______________ describes changes in an individuals behavior arising from experience.