Online Advertising Question: Download Questions PDF
Explain me how would you define Digital Marketing?
Answer:
Digital Marketing is about a brand’s marketing initiatives executed across digital platforms. Digital Marketing is the process of reaching out to and engaging with your customers or users through digital media. Notice the highlights here – reaching out to, and engaging with.
Traditional marketing channels definitely helped immensely in reaching out to the audience but engagement and interaction were largely missing, making it a one-sided communication. As a marketer you would agree that effective marketing communication is all about two-way communication, or about having a meaningful dialogue with customers. This is where traditional marketing channels lose and Digital Marketing scores.
Traditional marketing channels definitely helped immensely in reaching out to the audience but engagement and interaction were largely missing, making it a one-sided communication. As a marketer you would agree that effective marketing communication is all about two-way communication, or about having a meaningful dialogue with customers. This is where traditional marketing channels lose and Digital Marketing scores.
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