Marketing Manager Question:

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What was a situation in which an innovative course of action was necessary?

Marketing Manager Interview Question
Marketing Manager Interview Question

Answer:

Your ability to evaluate a situation, problem or opportunity and understand the action that needs to be taken is key to success as a marketing manager. Gaining a clear perspective is necessary before deciding on the focus of your innovation.

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What was a marketing project that you brought in on time and under budget?What factors do you consider the most important when attempting to influence consumer behavior?