Marketing Manager Question:
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What are the benefits of direct marketing?
Answer:
Benefits of direct marketing:
☛ Cost effectiveness - The costs of paying to the intermediaries is eliminated due to their absence.
☛ Alternative uses: apart from selling, direct marketing can be used to test new markets, offer rewards to customers, or even for market segmentation.
☛ The results of direct marketing are easier to measure as we know how many people have been directly contacted in the first place.
☛ Relationship building: it helps in building a rapport with the customers as a direct relationship is established with them and they can avail authentic information about a product or service without any manipulations.
☛ Cost effectiveness - The costs of paying to the intermediaries is eliminated due to their absence.
☛ Alternative uses: apart from selling, direct marketing can be used to test new markets, offer rewards to customers, or even for market segmentation.
☛ The results of direct marketing are easier to measure as we know how many people have been directly contacted in the first place.
☛ Relationship building: it helps in building a rapport with the customers as a direct relationship is established with them and they can avail authentic information about a product or service without any manipulations.
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