Customer Relationship Manager(CRM) Question:
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What is Value through Marketing Mix?
Answer:
The marketing force of a business combines various components of marketing mix (Product, Price, Place, and Promotion) together to create the best value for the customer. In case of services, as they are intangible unlike products, three more components are considered namely process, physical evidence, and people.
The marketing mix is planned such that is strikes a good balance among customer and business entities, to satisfy the both.
The marketing mix is planned such that is strikes a good balance among customer and business entities, to satisfy the both.
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