Customer Relationship Manager(CRM) Question:

What is Operational CRM?

Customer Relationship Manager Interview Question
Customer Relationship Manager Interview Question

Answer:

Operational CRM is oriented towards customer-centric business processes such as marketing, selling, and services. It includes the following automations: Sales Force Automation, Marketing Automation, and Service Automation.

Salesforce is the best suitable CRM for large established businesses and Zoho is the best CRM for growing or small-scale businesses.


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