Customer Relationship Manager(CRM) Question:
Download Job Interview Questions and Answers PDF
What is Customer Relationship Management (CRM)?
Answer:
There can be multiple definitions of CRM from different perspectives −
From the viewpoint of the Management, CRM can be defined as an organized approach of developing, managing, and maintaining a profitable relationship with customers.
By equating the term with technology, the IT organizations define CRM as a software that assists marketing, merchandising, selling, and smooth service operations of a business.
As per Franics Buttle, World's first professor of CRM, it is the core business strategy that integrates internal processes and functions, and external networks, to create and deliver value to a target customer at profit. It is grounded on high quality customer data and information technology.
The primary goal of CRM is to increase customer loyalty and in turn improve business profitability.
From the viewpoint of the Management, CRM can be defined as an organized approach of developing, managing, and maintaining a profitable relationship with customers.
By equating the term with technology, the IT organizations define CRM as a software that assists marketing, merchandising, selling, and smooth service operations of a business.
As per Franics Buttle, World's first professor of CRM, it is the core business strategy that integrates internal processes and functions, and external networks, to create and deliver value to a target customer at profit. It is grounded on high quality customer data and information technology.
The primary goal of CRM is to increase customer loyalty and in turn improve business profitability.
Download Customer Relationship Manager Interview Questions And Answers
PDF
| Previous Question | Next Question |
| Does CRM fall more to sales or marketing in most organizations? | What are the most common mistakes you see companies make with CRM? |