Brand Manager Question:
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If you were the agent of (any celebrity in the news), how would you maximize his/her value over the next 10 years?
Answer:
I always took something in the pop culture news and asked how you would handle it. I was looking to see how curious you are and how you could take something with very little subject matter expertise and put together a plan. A great Marketer has a curiosity and can form opinions quickly. This lets me see your thinking. Pop culture is a great area that goes beyond books.
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