Brand Manager Question:

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Do you know what is a brand and what is the importance of brand management?

Brand Manager Interview Question
Brand Manager Interview Question

Answer:

A brand is the set of product or service attributes imbibed in the consumer’s mind in the form of a name, symbol, logo, design and trademark. The importance of brand management is:

Product differentiation from competitors
Building corporate image
Creating bundle of benefits for different product categories
Attract and retain the most loyal customers

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