Marketing Question:

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________________ consists of dividing a market into distinct groups of buyers; on the basis of needs, characteristics, or behavior, which might require separate products or marketing mixes

Marketing Interview Question
Marketing Interview Question

Answer:

* a) Product differentiation
* b) Market segmentation
* c) Market targeting
* d) Market positioning

Answer b

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When a company enters a new product category for which its current brand names are not appropriate, it will likely follow which of the following brand strategies?_________________ are ads that appear while subscribers are surfing online services or Web sites, including banners, pop-up windows, "tickers," and "roadblocks"