Marketing Question:

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When a company enters a new product category for which its current brand names are not appropriate, it will likely follow which of the following brand strategies?

Marketing Interview Question
Marketing Interview Question

Answer:

* a) Product extensions
* b) Line extensions
* c) Brand extensions
* d) New brands

Answer d

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______________ is the general term for a buying and selling process that is supported by electronic means.________________ consists of dividing a market into distinct groups of buyers; on the basis of needs, characteristics, or behavior, which might require separate products or marketing mixes