Strategic Marketing Question:
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The marginal method of sales forecasting involves:

Answer:

1. Determining the point at which we cannot afford to spend any more.
2. Determining the point at which we will be spending more than our competitors.
3. Determining the point at which further expenditure will not be justified by increased sales.
4. Determining the point at which the organization breaks even.

Answer:
Determining the point at which further expenditure will not be justified by increased sales.
Determining the point at which we will be spending more than our competitors.

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