Strategic Marketing Question:
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Ryanair states that it intends to break its (Lufthansas) monopoly on the German market. Where would this statement appear in a Ryanair marketing plan?
Answer:
1. Action programs
2. Objectives
3. Marketing audit
4. Marketing strategy
5. Critical issues
Answer: Objectives
2. Objectives
3. Marketing audit
4. Marketing strategy
5. Critical issues
Answer: Objectives
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