Marketing Question:
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The goal of the marketing logistics system should be to provide:

Marketing Interview Question
Marketing Interview Question

Answer:

* a) A targeted level of promotional support
* b) A targeted level of customer service at the least cost
* c) A targeted level of transportation expense ratio
* d) A targeted level of field support

Answer b

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When a marketing research organization chooses a segment of the population that represents the population as a whole, they have chosen a _______________.Setting the promotion budget to match the budgets of the competition is characteristic of which of the following budget methods