Marketing Question:
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Setting the promotion budget to match the budgets of the competition is characteristic of which of the following budget methods

Marketing Interview Question
Marketing Interview Question

Answer:

* a) Affordable method
* b) Percentage-of-Sales method
* c) Competitive-parity method
* d) Objective-and-task method

Answer c

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The goal of the marketing logistics system should be to provide:If a company (considering its options on the product/market expansion grid) chooses to move into different unrelated fields (from what it has ever done before) with new products as a means to stimulate growth, the company would be following which of the following general strategies