Strategic Marketing Question:

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The No.2 Company challenges No.1 Company, the market leader, by concentrating on providing better customer services, which it believes to be one of No.1s weaknesses. What type of competitive strategy is it using?

Strategic Marketing Interview Question
Strategic Marketing Interview Question

Answer:

1. Flanking attack
2. Frontal attack
3. Encirclement attack
4. Bypass attack.

Answer: Flanking attack

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