Strategic Marketing Question:
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The Ford Motor Company reduced its costs by finding a cheaper supplier of tyres for its cars. This is an example of-

Strategic Marketing Interview Question
Strategic Marketing Interview Question

Answer:

1. Reducing fixed costs
2. Reducing variable costs
3. Mobile defense
4. Reducing capital cost.

Answer: Reducing variable costs

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The Tsu Tsang Soya Sauce Company launches a new advertising campaign promoting their leading brand of soya sauce as a seasoning for soup. Their competitive strategy is to:The No.2 Company challenges No.1 Company, the market leader, by concentrating on providing better customer services, which it believes to be one of No.1s weaknesses. What type of competitive strategy is it using?