Marketing Question:
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When personal interviewing involves inviting six to ten people to gather for a few hours with a trained interviewer to talk about a product, service, or organization, the method is called:
Answer:
* a) Selective sponsorship
* b) Probing
* c) Focus group interviewing
* d) The Delphi method
Answer c
* b) Probing
* c) Focus group interviewing
* d) The Delphi method
Answer c
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