Hardest Successful Corporate Strategy Interview Preparation Guide

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★ Lack of direction will lead to wasted time and money.
★ You will miss the best opportunities by not knowing what to focus on.
★ It'll be easier for existing and start-up competitors with solid strategies to take market share from you.
★ You won't know your online audience clearly enough to market to them effectively.
★ Your resources won't be able to work in concert to produce the best results.
★ Important strategies and tactics will take a back seat to other business priorities.
★ You won't know what to optimize or when to optimize to produce the best.

Identify needed capital requirements by determining where your business stands today, and what is needed in order to move forward. Also, if you are in need of outside funding, what will be the sources and uses of funds requested.

Once you've identified your target client, you'll need to develop and implement a strategy on how best to reach them (e.g. PPC, television, radio, social, etc). And this in large part will be influenced by where your target client consumes information.

Every business exists because of some noticeable opportunity that you have discovered within the market. So you must clearly define the need and/or problem you are solving with this business.

Introduce and describe the business itself. Consider including a mission or vision statement with objectives detailing how the business satisfies the need in the market.

Describe your business model and competitive advantage. This will help you to outline how the business will sustain its position within the market.

The management team, board and advisers to the business. Highlight their expertise and experiences.

Only after understanding the industry you are entering - its size, attractiveness and profit potential - can you truly justify the opportunity.

Narrowing down your target customer will help enhance and define your marketing strategy.

Define your revenue streams including pricing structure, costs, margins and expenses.

You need to play around with financial projections and forecasts to determine the volume of sales needed to cover your expenses and to become profitable. Include monthly breakdowns for the first two years.

* A) Excellence in a leading edge technology
* B) Processes for continuous improvement
* C) The ability to combine technologies
* D) First mover advantages

B) Processes for continuous improvement

* A) The extent and pace of market adoption
* B) The pace of technological improvement of products
* C) the factors that influence ‘, early adopters ’, of products
* D) Degree of improvement in product performance

A) The extent and pace of market adoption

* A) Creating new and better products or services
* B) Substitution of need by a related product or service
* C) All of answers A, B, and D
* D) Displacing consumer spending into new unrelated products and services

C) All of answers A, B, and D

* A) New products or services
* B) Overseas sales
* C) Commodity products or services
* D) Customized products or services

C) Commodity products or services

* A) Venture capital
* B) Long term loans
* C) Growth investors
* D) Retained earnings

A) Venture capital

* A) Sales revenue, capital investment, stock reductions
* B) Sales revenue, Asset disposal, creditor reductions
* C) Operational costs, capital investment, creditor reductions
* D) Sales revenue, asset disposal, stock reductions

D) Sales revenue, asset disposal, stock reductions

* A) The long-term cash-generating capability of the organization
* B) The share price
* C) Dividend payments
* D) Investments

A) The long-term cash-generating capability of the organization

* A) Commercializing new technologies
* B) Product or process improvements
* C) Development of new technologies
* D) Assessing new technologies

D) Assessing new technologies

* A) Improving product features
* B) Lowering prices
* C) Customization
* D) Routinisation

D) Routinisation

* A) Product flows, service flows, information flows, market positioning
* B) Product flows, service flows, information flows, participants’ roles
* C) The business plan, product flows, information flows, market positioning
* D) The business plan, product flows, information flows, participants’ roles

B) Product flows, service flows, information flows, participants’ roles

* A) Finding trends and connections in data to inform competitive strategy
* B) Gathering data from new sources
* C) Making more of the available data
* D) Finding trends and connections in data

A) Finding trends and connections in data to inform competitive strategy

► A) Build core competences
► B) Destroy core competences
► C) Build or destroy core competences
► D) Neither builds nor destroys core competences

C) Build or destroy core competences

► A) Business strategies
► B) All of answers A, C and D
► C) Long-term human resource strategies
► D) Other short-term human resource strategies

B) All of answers A, C and D

► A) Service provider, regulator, advisor, change agent
► B) Service provider, regulator, recruiter, change agent
► C) Service provider, regulator, advisor, benchmarking
► D) Recruitment, regulator, advisor, benchmarking

A) Service provider, regulator, advisor, change agent