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A company is in the ______________ stage of the new product development process when the company develops the product concept into a physical product in order to assure that the product idea can be turned into a workable product.
Answer:
* a) Product development
* b) Commercialization
* c) Marketing strategy
* d) Business analysis
Answer a
* b) Commercialization
* c) Marketing strategy
* d) Business analysis
Answer a
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