Competitive Marketing Strategy Question:
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Which of the following strategies could a market leader implement to maintain its commanding leadership position?

Answer:

1. Merger and acquisition of other organizations, especially if they are the opposition
2. The organization expands its activities to enlarge the market.
3. Reduce costs within the organization.
4. Expand total demand for the product.
5. All of the above

Answer: All of the above

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A runner up in an industry that is fighting hard to increase its market share is referred to as.Improving productivity means squeezing more profits out of the same volume of sales. Which of the following are not specifically productivity enhancing tactics?