Marketing Question:
Download Questions PDF

When personal interviewing involves inviting six to ten people to gather for a few hours with a trained interviewer to talk about a product, service, or organization, the method is called:

Marketing Interview Question
Marketing Interview Question

Answer:

* a) Selective sponsorship
* b) Probing
* c) Focus group interviewing
* d) The Delphi method

Answer c

Download Marketing Interview Questions And Answers PDF

Previous QuestionNext Question
If Mark Mars pays Hershey Foods Corporation for the right to use their name on his line of T-shirts, then Mr. Mars is using which type of brandingThe _______________ holds that consumers will favor products that are available and highly affordable (therefore, work on improving production and distribution efficiency).