Search Engine Marketing (SEM) Question: Download Questions PDF
What is the difference between Pay-Per-Click (PPC) and Pay-For-Inclusion (PFI)?
Answer:
PPC is much like advertising, and are those links that come up when you enter a keyword in a search field. Also known as sponsored links or recommended links, the advertiser pays a fee to the search engine every time it is clicked on. PFI is more like paying for a web site to immediately be considered for indexing. Using PPC and PFI can significantly increase the number of visitor you get. You can help you with both.
Download Search Engine Marketing (SEM) Interview Questions And Answers
PDF
| Previous Question | Next Question |
| What is the difference between email marketing and search engine marketing? | What is a natural search? |