Director Marketing Research Interview Question: Download Questions PDF
What general trends do you see in our industry?
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Answer:
Examine what's happened in the industry in the last 5 - 10 years and how it's evolved and then look at what both the company and analysts are saying about the future of that industry in which that company competes in. Read trade magazines / online sources in that industry as well to make sure you stay up to date on trends.
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