Competitive Marketing Strategy Question:
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The process of identifying key competitors, assessing their objectives, strategies, strengths and weaknesses, reaction patterns and selection of which competitors to attack is part of what process?
Answer:
1. Application of the GE Model
2. Competitor strength analysis
3. Application of the Ansoff Model
4. Competitor analysis
5. Porter's Analysis
Answer: Competitor analysis
2. Competitor strength analysis
3. Application of the Ansoff Model
4. Competitor analysis
5. Porter's Analysis
Answer: Competitor analysis
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