Strategic Marketing Question:

Download Job Interview Questions and Answers PDF

The Objective and Task method of budgeting involves:

Strategic Marketing Interview Question
Strategic Marketing Interview Question

Answer:

1. Determining our own objectives and deciding what tasks we need to carry out.
2. Determining what the consumer's objectives are, and deciding what tasks we need to carry out to meet those objectives.
3. Finding out what the competitors' objectives are and deciding what tasks they will be carrying out.
4. Determining the marketing budget for promotional activities

Answer: Determining our own objectives and deciding what tasks we need to carry out

Download Strategic Marketing Interview Questions And Answers PDF

Previous QuestionNext Question
In the marginal costing approach to promotional budgeting, the marketer only spends up to the point where any further spending would not generate enough extra business to justify the outlay. Which of the following statements reflects the advantages of this method?Which of the following is not a financial objective?