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Tell us what Do You Mean By Reach And Frequency? Do You Think These Factors Are Inversely Proportional In A Given Budget? Why?
Answer:
The number of different persons or households exposed to a particular media, schedule at least once during a specified time period - is called reach. Whereas. The number of times within the specified time period that an average person or household is exposed to the message - is called frequency. They are not inversely proportional. One can choose different channels to use different segment’s using appropriate frequency. However, within a segment the rule seems to be applied.
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