Ads Posting Manager Question: Download Questions PDF
Suppose a campaign running with CPM rate as $2 and having a CTR of 0.30%. Calculate what will be the CPC rate?
Answer:
Using the formula,
CPC = [CPM / (CTR x 1000)]
Using the values,
CPC = [2 / (0.0030 x 1000)] = $0.67
CPC = [CPM / (CTR x 1000)]
Using the values,
CPC = [2 / (0.0030 x 1000)] = $0.67
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