Marketing Executive Question:

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Successful service companies focus their attention on both their customers and their employees. They understand ___________________, which links service firm profits with employee and customer satisfaction.
* a) Internal marketing
* b) service-profit chains
* c) Interactive marketing
* d) Service differentiation

Marketing Executive Interview Question
Marketing Executive Interview Question

Answer:

* b) service-profit chains

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If a companys objective were to reach masses of buyers that were geographically dispersed at a low cost per exposure, the company would likely choose which of the following promotion forms.
* a) Advertising
* b) Personal selling
* c) Public relations
* d) Sales promotion		The use of price points for reference to different levels of quality for a company is related products are typical, of which product-mix pricing strategy:
* a) Optional-product pricing
* b) Captive-product pricing
* c) By-product pricing
* d) Product line pricing