Fresh Telemarketers Question:
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Please explain what are the characteristics that distinguish direct marketing?
Answer:
Following are the characteristics that distinguish direct marketing :
☛ 1. The customers are pre targeted.
☛ 2. Customers are addressed directly.
☛ 3. The response of direct marketing is scalable.
☛ 4. The whole process is action driven.
☛ 5. Independent of business size.
☛ 1. The customers are pre targeted.
☛ 2. Customers are addressed directly.
☛ 3. The response of direct marketing is scalable.
☛ 4. The whole process is action driven.
☛ 5. Independent of business size.
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