Marketing Question: Download Questions PDF
If Honda uses its company name to cover such different products as its automobiles, lawn mowers, and motorcycles, it is practicing which of the following strategies?
Answer:
* a) New brand strategy
* b) Line extension strategy
* c) Multi-brand strategy
* d) Brand extension strategy
Answer d
* b) Line extension strategy
* c) Multi-brand strategy
* d) Brand extension strategy
Answer d
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