Pharmaceutical Question:

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The biggest challenge comes with a physician who is happy with his current drug. In such a case, your first step is to make your presence felt by setting small goals and making small in roads. As you gain more knowledge about the drugs and the physician’s prescribing behavior you would use your product knowledge and other tools to make the physician view your drug favorably. Then your next step is to get the physician to prescribe to one patient type, and you have a foot in the door. Follow up with the doctor to see the results on the patient type and then you can push for other patient types.