Competitive Marketing Strategy Question:
Download Questions PDF

Defense strategies are utilized by market leaders against their attackers. When competitors attack the market leaders weaknesses, such as Japanese care manufacturers entering the USA market with smaller and cheaper cars, this is referred to as what type of defense strategy?

Answer:

1. Flanking defence
2. Contraction defence
3. Position defence
4. Pre-emptive defence
5. Counter-offensive defence
6. Mobile defence

Answer: Flanking defence

Download Competitive Strategy Interview Questions And Answers PDF

Previous QuestionNext Question
Improving productivity means squeezing more profits out of the same volume of sales. Which of the following are not specifically productivity enhancing tactics?Market challengers use a range of offensive strategies to attack the market leaders and other competitors. Which of the following is a market challenger strategy that uses a diversification approach, often into new technological and geographical areas and unrelated areas to overcome the opposition?