Competitive Marketing Strategy Question:
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Defense strategies are utilized by market leaders against their attackers. When competitors attack the market leaders weaknesses, such as Japanese care manufacturers entering the USA market with smaller and cheaper cars, this is referred to as what type of defense strategy?
Answer:
1. Flanking defence
2. Contraction defence
3. Position defence
4. Pre-emptive defence
5. Counter-offensive defence
6. Mobile defence
Answer: Flanking defence
2. Contraction defence
3. Position defence
4. Pre-emptive defence
5. Counter-offensive defence
6. Mobile defence
Answer: Flanking defence
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