Competitive Marketing Strategy Question: Download Questions PDF
Competitive advantage is gained through the offering customers greater value. How can this be achieved?
Answer:
1. Offering lower prices
2. Improving the quality of the product or service
3. Offering innovative qualities to the product
4. Providing more benefits that will justify higher prices
5. All of the above
Answer: All of the above
2. Improving the quality of the product or service
3. Offering innovative qualities to the product
4. Providing more benefits that will justify higher prices
5. All of the above
Answer: All of the above
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