Public relations Question:
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Can you explain advantages and disadvantages of appointing a PR consultancy?
Answer:
Advantages of appointing a PR consultancy
The main advantage of appointing a PR consultancy is to minimize the budget criteria and to maximize the knowledge potential of consulting team for welfare of the organization. Therefore, the media contacts will help the organization to enhance the company and brand awareness.
Disadvantages of appointing a PR consultancy
There is a great possibility that the outsourcing of PR results in distraction from the PR agency focusing on other clients and also not able to synch with the company’s internal culture.
The main advantage of appointing a PR consultancy is to minimize the budget criteria and to maximize the knowledge potential of consulting team for welfare of the organization. Therefore, the media contacts will help the organization to enhance the company and brand awareness.
Disadvantages of appointing a PR consultancy
There is a great possibility that the outsourcing of PR results in distraction from the PR agency focusing on other clients and also not able to synch with the company’s internal culture.
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